IUB Academic Repository: Recent submissions

Now showing items 141-160 of 1073

    • Adoption of AI-driven personalization in the RMG sector of Bangladesh: a study on industry readiness and its impact 

      Sumi, Razia Sultana; Salauddin, Sadia Binta (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines the implementation of AI-driven personalization in Bangladesh’s Ready-Made Garment (RMG) sector, focusing on the industry’s readiness for adoption. It explores how personalization can enhance operational ...

    • Generative AI in higher education: examining its influence on student engagement, learning outcomes, and ethical awareness 

      Shuvo, Tamim Forhad; Hossain, Md Taushik; Oishy, Jannatul Ferdoush; Nazat, Nawreen Islam; Hosen, Md Kabir (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The accelerated integration of Artificial Intelligence (AI) into higher education has introduced both transformative opportunities and complex ethical challenges across teaching, learning, and academic governance. This ...

    • The Role of Organizational Culture in Shaping Leadership Effectiveness: Evidence from Multinational Corporations 

      Shuvo, Tamim Forhad; Ansari, Anwarul Hoque; Sabah, Serratus; Habib, Md. Mamun; Nobi, Md. Shiraton (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      In an increasingly globalized corporate environment, leadership effectiveness within multinational corporations (MNCs) is closely shaped by the cultural contexts in which these organizations operate. While previous research ...

    • Sustainability trends in green financing for SMEs 

      Shara, Irin Nahar Maghnolia; Akter, Monika (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Green financing has emerged as a key tool for promoting sustainability among Small and Medium Enterprises (SMEs), yet many SMEs continue to face challenges in accessing the funds required for sustainable transition. Critical ...

    • The Impact of Geopolitical Tensions on Global Supply Chains and Inflation Dynamics 

      Oishy, Jannatul Ferdoush; Nobi, Md. Shiraton; Shuvo, Tamim Forhad (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Geopolitical tensions are increasingly shaping the stability of global supply chains and the dynamics of inflation. Traditional analyses often examine these domains separately, overlooking their recursive interconnections. ...

    • The effectiveness of AI in personalized teaching: a review 

      Zaman, Shanaz Shagufta; Islam, Aidah Rasanat (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The use of Artificial Intelligence (AI) is no longer limited to improving business operations and achieving greater efficiency. With the recent release of GPT-5, information and learning resources have become easier to ...

    • Different types of expenses and their effects on profitability enhancement: empirical evidence from food and allied industries of Bangladesh 

      Paul, Sujan Chandra; Dhar, Sharmistha (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Due to their fragile financial structure and highly competitive market conditions, the food and allied industries require effective cost-control strategies. In this context, this study aims to investigate the operational ...

    • The role of AI in transforming consumer behavior 

      Islam, Aidah Rasanat; Zaman, Shanaz Shagufta; Shara, Irin Nahar Maghnolia (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Artificial intelligence (AI) continues to have a growing presence in consumer-centric industries and is transforming the way people interact with brands and make purchasing decisions. From personalizing recommendations to ...

    • Sustainable Practices: The Role of Eco-Friendly Décor in Shaping Consumer Perceptions at Events 

      Fatema-Tuz-Zohora; Begum, Razia; Akter, Jarin (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study explores how sustainable décor and the use of eco-friendly materials—such as bamboo, jute, clay, and biodegradable products—affect consumer perception and behavior in the southern part of Bangladesh. As environmental ...

    • Exploring the determinants of eco-friendly purchasing behavior: evidence from Bangladesh 

      Shuvo, Tamim Forhad; Hossain, Md Taushik; Sabah, Seeratus; Habib, Md. Mamun; Nazat, Nawreen Islam (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study explores how distinct environmental values—biospheric, altruistic, and egoistic—shape green purchasing behavior in Bangladesh, a country highly vulnerable to climate change yet underrepresented in sustainability ...

    • The convergence of traceability and sustainability in modern supply chains 

      Selvaraj, Manikandan; Raman, Rohit (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Global supply chains are transforming due to regulations, consumer demands, and market disruptions, all pushing for greater transparency. Serialization and traceability are key to this transformation, creating a digital ...

    • Impact of liquidity ratio and dividend on share price: a study of food and allied, engineering, and pharmaceuticals and chemicals industries in Bangladesh 

      Habib, Md. Raihan (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This research focused on analyzing the impact of liquidity ratios, dividend on share price of three industries. The industries are engineering, food and allied, pharmaceuticals and chemicals. The total sample size for this ...

    • Evaluating Undergraduate Students’ Employment Preferences: A Comparative Analysis of Salary, Work-Life Balance, and Organizational Sustainability 

      Rahad, Md. Tazuare Rahman; Nushin, Rimtaha Saima; Akter, Sammi; Rodela, Syeda Farhin; Sarker, Md. Shahed Hossan; Ahmmed, Md. Mortuza (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Bangladeshi undergraduates’ employment priorities have shifted markedly between 2010 and 2023. Using longitudinal survey data from over 75,000 final-year students at top universities, this study tracks trends in preferences ...

    • Application of Blockchain in Ready-Made Garments Supply Chain: A Conceptual Model 

      Kadery, Syed Muhammad Nadeem; Al Haque, Rafat Arrahman; Habib, Md. Mamun (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The global apparel industry is highly competitive, demanding innovation and cost-effective production models. Bangladesh, a leading textile exporter, struggles with long lead times (90–100 days) compared to rivals like ...

    • Application of blockchain in RMG supply chain: a literature review 

      Al Haque, Rafat Arrahman; Nadeem Kadery, Syed Muhammad; Habib, Md. Mamun (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The Bangladeshi Ready-Made Garments (RMG) sector faces higher lead times than competitors, making supply chain efficiency crucial for global competitiveness. Blockchain technology, first introduced by Nakamoto in 2009, ...

    • Emotional intelligence and climate-conscious decision making in corporate management 

      Sagor, Md. Obidul Huq; Ali, Nahid Sumaiya; Rashid, Md. Mamunur (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study investigates the critical yet undisclosed role of Emotional Intelligence (EI) in driving effective climate-conscious decision-making within corporate management. As businesses face mounting pressure to address ...

    • Upskilling for industry 4.0: bridging the HRM-Sustainability Gap in Bangladesh’s tech sector 

      Arko, Koushik Biswas; Kabir, K.M. Tahsin; Ahmmed, Md. Mortuza (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      As Bangladesh is working to become a regional tech hub, the realities of Industry 4.0 growth are opening up an increasingly large digital skill gap. This study analyzes trends in digital upskilling in Bangladesh and ...

    • Resilient business models for the post-COVID world: a comparative study of SMEs in South Asia. 

      Apurbo, Tamim Hasan; Asif, Mahdi Hassan Noor; Ahmmed, Md. Mortuza (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The COVID-19 pandemic changed the landscape of business operations globally, with small and medium enterprises (SMEs) in South Asia among the most affected. SMEs, which constitute a significant proportion of local employment ...

    • Does flexible work schedule affect Bangladeshi retail workers’ job performance and job satisfaction? A case study 

      Noume, Ummea Sahera; Sarker, Md. Atiqur Rahman; Ferdousi, Farhana (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study investigates the impact of flexible work schedules (FWS) on employee job performance and job satisfaction within Bangladesh’s retail sector, a critical economic driver contributing 14.3% to GDP and employing 12% ...

    • How female student migrants in Dhaka adapt to the urban economy through money management apps 

      Jinnat, Tasfia; Taieba, Anika Tahsin; Ayub, SK Adeeb (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Many students migrate from rural areas to urban centers for education, and a significant portion are female. Many rural female students in Dhaka have limited financial literacy as they previously had little involvement in ...