IUB Academic Repository: Recent submissions
Now showing items 121-140 of 1073
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Next-generation entrepreneurship in Bangladesh: globalization strategies for the Edtech sector
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Global learning is being rapidly transformed by educational technology (EdTech), yet barriers to worldwide expansion include regulatory restrictions, cultural differences, digital inequalities, and sustainability challenges. ... -
Green human resource management practices in the RMG sector of Bangladesh: a path to sustainability
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bangladesh’s Ready-Made Garment (RMG) sector is a cornerstone of the national economy yet faces increasing demands to operate sustainably. This study explores how Green Human Resource Management (GHRM) practices, including ... -
Import dependency of export – a study of RMG sector in Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study examines the import dependency of Bangladesh’s ready-made garment (RMG) sector and its implications for export competitiveness, net foreign exchange earnings, and future policy planning. Given the sector’s ... -
Does investment climate matter to foreign direct investment? Evidence from OECD countries
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study examines the impact of the investment climate, along with its macroeconomic determinants, on foreign direct investment (FDI) inflows using panel data from 38 OECD countries. The analysis incorporates the Economic ... -
Mapping the intersection of sustainability and Fintech: a bibliometric analysis
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The convergence of financial technology (fintech) and sustainability has emerged as a transformative force in the global effort to achieve inclusive, green, and efficient economic systems. Accordingly, this paper aims to ... -
Tech Youtubers as digital influencers: an analysis of influencer attributes and content features
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The rise of YouTube as a dominant platform in the digital age has accelerated the growth of influencer marketing, particularly for promoting electronic gadgets such as smartphones, laptops, smartwatches, and headphones ... -
Impact of digital detox on mental well-being and productivity – insight from university students
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study explored how taking a break from digital devices, commonly referred to as a "digital detox," affects the mental health and productivity of university students. In today's digital age, students rely on smartphones, ... -
Green business practices for competitive advantage in the international market: a study on green RMG factories in Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Companies across industries strive to gain competitive advantages in various ways. However, gaining a competitive advantage through green resources and capabilities, particularly for ready-made garment (RMG) companies ... -
Algorithmic marketing: what social media platforms shape purchase decisions
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Algorithms are pervasive in today's digital world, including the field of marketing. This paper investigates how algorithmic marketing on social media platforms such as Facebook, Instagram, and similar platforms shapes ... -
Bangladesh: leveraging digital tools for targeted investments
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Urban areas in Bangladesh are grappling with serious sanitation issues due to rapid population growth and insufficient infrastructure. To address these challenges, the Department of Public Health Engineering (DPHE), with ... -
Determinants of bank profitability: a panel data analysis from Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bank profitability is central to financial stability in emerging economies such as Bangladesh, where rising non-performing loans, high leverage, and Basel III liquidity requirements create significant challenges. This study ... -
Household willingness-to-pay for waste emptying and collection services in Bangladeshi municipalities: toward a green urban business model
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bangladesh's rapid urbanization has exacerbated municipal waste-management challenges, yet few studies examine how household economics shape service uptake. This paper investigates the relationships among household income, ... -
Connecting tourism and economic growth: rethinking Bangladesh through AI-powered sustainable tourism
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Tourism in Bangladesh has significant potential to improve environmental sustainability, promote cultural preservation, and stimulate economic growth. This study examines how artificial intelligence (AI) can transform the ... -
What makes a brand "sustainable" in the eyes of young consumers?
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study develops a conceptual framework to understand how young people perceive sustainability in branding from cultural, symbolic, and trust perspectives. It demonstrates how cultural identification, emotional involvement, ... -
Transition towards sustainable environmental performance of SME sector in Bangladesh through green practices: the mediating role of green innovation
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Recent studies demonstrate growing awareness of environmental concerns among small and medium-sized enterprises (SMEs). This study explores the role of green practices in enhancing the sustainable environmental performance ... -
The impact of the statement of work on the relationship between the 3pl customer and service provider in the manufacturing sector
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The success of outsourcing supply chain operations to Third-Party Logistics (3PL) providers depends heavily on the clarity and precision of the Statement of Work (SoW). Despite the widespread expectation that 3PL partnerships ... -
Bank Service Quality, Customer Loyalty and Satisfaction in Banking Sector of Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The study examines the relationship between customer satisfaction and loyalty with respect to service quality in four types of banks in Bangladesh; State-Owned Commercial Banks (SOCB), Private Commercial Banks (PCB), Islami ... -
Occurrence and Removal Efficiency of Multiple Antibiotic-Resistant Bacteria in Rajshahi’s Water Supply System
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Multiple antibiotic-resistant (MAR) bacteria have recently been detected in Dhaka’s municipal water, prompting concerns about water safety in Bangladesh’s other cities. Rajshahi Water Supply & Sewerage Authority (RWASA) ... -
Bridging the Digital Divide: Infrastructure and Capability Barriers to SME Digital Platform Ecosystem Adoption in Developing Countries
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This research paper examines the digital divide as a significant obstacle that constrains the participation of Small and Medium-sized Enterprises (SMEs) in digital platform ecosystems in emerging economies. Despite recent ... -
Short, mid, and long-term educational reform of primary and secondary education in Bangladesh: leadership capacity building of principals
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The capabilities of school principals are essential for implementing educational reform initiatives. Particularly, ethical leadership capability, technology adaptability, experiential learning orientation, and networking ...
