Browsing International Conference on Economics, Business and Technology Management (ICEBTM 2025) by Title
Now showing items 1-20 of 124
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Adoption of AI-driven personalization in the RMG sector of Bangladesh: a study on industry readiness and its impact
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study examines the implementation of AI-driven personalization in Bangladesh’s Ready-Made Garment (RMG) sector, focusing on the industry’s readiness for adoption. It explores how personalization can enhance operational ... -
AI & prompt engineering in higher education of Bangladesh: qualitative approach
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study explores how university teachers and students in Bangladesh perceive and use AI tools such as ChatGPT and Gemini, particularly for prompt engineering. Based on five focus group discussions with 19 participants, ... -
The AI-powered Chatbots in Omnichannel integration services (OIS) model: enhancing recovery satisfaction and sustainability
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Artificial customer loyalty can be made or broken through service recovery in the era of easy digital experiences. Although AI (Artificial Intelligence) chatbots provide fast and 24/7 services, little is known about their ... -
Algorithmic marketing: what social media platforms shape purchase decisions
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Algorithms are pervasive in today's digital world, including the field of marketing. This paper investigates how algorithmic marketing on social media platforms such as Facebook, Instagram, and similar platforms shapes ... -
Analysis of coastal and marine tourism development strategies in Bangladesh to advance community economy
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bangladesh’s geostrategic location at the apex of the Bay of Bengal has unlocked cross-cutting economic prospects for Coastal and Marine Tourism (CMT), paving the way for local community welfare. This study aims to examine ... -
Application of Blockchain in Ready-Made Garments Supply Chain: A Conceptual Model
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The global apparel industry is highly competitive, demanding innovation and cost-effective production models. Bangladesh, a leading textile exporter, struggles with long lead times (90–100 days) compared to rivals like ... -
Application of blockchain in RMG supply chain: a literature review
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The Bangladeshi Ready-Made Garments (RMG) sector faces higher lead times than competitors, making supply chain efficiency crucial for global competitiveness. Blockchain technology, first introduced by Nakamoto in 2009, ... -
Applying Benford’s law to detect accounting data manipulation: an empirical study of non-performing loans (NPL) scenario in banking industry of Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Non-performing loans (NPLs) in Bangladesh’s banking sector nearly tripled during the 2023–2025 period, signaling a potential financial crisis. Rising NPLs reduce banks’ interest income and deplete their capital base, making ... -
Artificial intelligence in supply chain decision-making: a systematic review of models, applications, and implementation challenges
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This systematic review examines the application of Artificial Intelligence (AI) in supply chain management from 2010 to 2024. Using the PRISMA approach, it analyzes 142 peer-reviewed studies covering machine learning, deep ... -
Assessing dimension of the business relationship: integrating symmetric and asymmetric approaches
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The primary objective of this study was to explore the measurement of business-to-business (B2B) relationships by integrating symmetric and asymmetric analytical approaches. A mixed-method research design was employed, and ... -
Assessing the technological factors behind customer repurchase intention in the e-commerce industry of Bangladesh: mediating effect of big data-driven marketing and its innovation acceptance
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study investigates how technological factors influence customer repurchase intention in Bangladesh's e-commerce sector. Specifically, it examines the effects of Website Appearance, System Quality, AI chatbot-based ... -
Bangladesh: leveraging digital tools for targeted investments
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Urban areas in Bangladesh are grappling with serious sanitation issues due to rapid population growth and insufficient infrastructure. To address these challenges, the Department of Public Health Engineering (DPHE), with ... -
Bank Service Quality, Customer Loyalty and Satisfaction in Banking Sector of Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The study examines the relationship between customer satisfaction and loyalty with respect to service quality in four types of banks in Bangladesh; State-Owned Commercial Banks (SOCB), Private Commercial Banks (PCB), Islami ... -
Beyond the RMG: diversifying Bangladesh’s export basket through green industrial parks and technology-driven sustainable manufacturing in emerging sectors
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bangladesh’s economy has long been dependent on the ready-made garment (RMG) sector, but diversification is critical for sustainable growth. This study examines how green industrial parks and technology-driven sustainable ... -
Big data and ethical consumption: a bibliometric analysis
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The objective of this study is to conduct a bibliometric analysis of big data and ethical consumption to identify key trends, topics, and potential research directions. The study employs the PRISMA framework. The results ... -
Biodiversity and business: strategic planning for nature-positive growth in Bangladesh's industrial expansion
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Over the last two decades, Bangladesh has experienced rapid industrial development, contributing significantly to the country's GDP growth. However, this expansion has often been accompanied by biodiversity loss, including ... -
Blockchain-based logistics solutions for enhancing supply chain efficiency in Bangladesh.
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study examines how blockchain technology can improve Bangladesh’s logistics and supply chain sectors, particularly textiles and agriculture. Blockchain can enhance traceability, transparency, real-time tracking, quality ... -
BRI experience of Bangladesh - present scenario and future aspects
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This paper examines the experience of Bangladesh under China’s Belt and Road Initiative (BRI), highlighting the current situation and future prospects. Over the past decade, various landmark projects, such as the Padma ... -
Bridging talent and sustainability: aligning the student’s early recruitment scholarship program with global HRM trends
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)In order to bridge the knowledge gap between academia and industry in Bangladesh, the Students Early Recruitment Program (SERP) prepares students for the workforce before graduation. Unlike conventional scholarship programs, ... -
Bridging the Digital Divide: Infrastructure and Capability Barriers to SME Digital Platform Ecosystem Adoption in Developing Countries
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This research paper examines the digital divide as a significant obstacle that constrains the participation of Small and Medium-sized Enterprises (SMEs) in digital platform ecosystems in emerging economies. Despite recent ...
