Sustainable entrepreneurship: challenges and barriers for green startups

Abstract

This study explores the development of sustainable innovation through green business practices in Bangladesh, focusing on the challenges entrepreneurs face in adopting sustainability. Using qualitative methods, including surveys, interviews, and secondary data, the research identifies three major barriers: limited green startup incubation and mentoring, weak intellectual property protection, and low consumer demand for sustainable products due to cultural and behavioral factors. The study recommends establishing green-focused incubators, strengthening IP protection, and promoting public awareness to encourage sustainable consumption. While the findings are specific to Bangladesh and limited by data availability, they provide practical policy recommendations and highlight the need for broader future research to strengthen green entrepreneurship and support sustainable development goals.