Analysis of coastal and marine tourism development strategies in Bangladesh to advance community economy

Abstract

Bangladesh’s geostrategic location at the apex of the Bay of Bengal has unlocked cross-cutting economic prospects for Coastal and Marine Tourism (CMT), paving the way for local community welfare. This study aims to examine the strengths, weaknesses, and opportunities of current CMT development strategies in Bangladesh to promote economic growth among coastal communities. Utilizing a qualitative research method, the study provides an analytical and comprehensive review of national tourism policies, regulatory instruments, development plans, marine tourism legislation, and institutional arrangements to identify prospects and challenges. Key findings highlight that the development of a tourism master plan, blue economy policies, local community engagement in SMEs, and the adoption of e-marketing have made significant contributions to community empowerment. Nonetheless, challenges such as inadequate infrastructure, environmental degradation, inconsistent policies, limited community empowerment mechanisms, insufficient economic diversification, and unclear community ownership impede optimal development. Finally, the paper provides strategic guidelines for maximizing economic benefits and promoting sustainable Coastal and Marine Tourism development in Bangladesh.