IUB Academic Repository: Recent submissions

Now showing items 81-100 of 1073

    • Tempoflux Economy: harnessing the pulse of time redefine wealth 

      Faheem, Shibli Sanjid; Shoily, Mahrin Mobassera; Ifti, Mostafid; Khan, Mohammad Nahiyat (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This paper presents a reference model for the TempoFlux Economy, a temporal economic system designed to address the sustainability and inequality challenges associated with traditional fiat currency-based economies. Using ...

    • Ethical AI judge: bridging rural communities and fair justice 

      Faheem, Shibli Sanjid; Shoily, Mahrin Mobassera; Ifti, Mostafid; Khan, Mohammad Nahiyat (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The courts of Bangladesh are facing a severe case backlog, with more than 4.5 million unresolved cases reported as of December 2024. This study highlights the mixed public response to the adoption of AI in the judicial ...

    • Integration of AI agents in recruitment: opportunities and challenges 

      Hassan, Labiba Fairuz; Islam, Md. Aminul; Mamun, Abdullah Al (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study explores the potential of AI agents in recruitment within multinational companies in Bangladesh. Using a mixed-methods approach, it examines how AI can improve hiring efficiency, reduce bias, and support data-driven ...

    • The future of work: evaluating smart communication technology in employee management systems 

      Shoily, Mahrin Mobassera (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The integration of intelligent communication technology into employee management systems has transformed the way organizations manage their workforce globally. This qualitative, interview-based study explores the experiences ...

    • Impact and significance of HR audits on small businesses 

      Rahman, Umme Tasfia (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines the consequences of inadequate Human Resource (HR) audits in small businesses, particularly in the small grocery retail sector. Resource limitations often prevent small businesses from conducting regular ...

    • Effect of ai-driven fintech solution on credit risk management in micro finance institutes 

      Sarder, Himadri Shekhar; Goswami, Radha Tamal; Mukherjee, Moumita (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Bangladesh has one of the world’s largest and most developed microfinance markets, with institutions serving more than 30 million customers. Despite this growth, credit risk remains a persistent challenge due to the reliance ...

    • Digitally enabled gender-inclusive HRM driving sustainability in women-centered NGOs in Bangladesh 

      Jahan, Meraj (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines how digitally enabled, gender-inclusive Human Resource Management (HRM) practices contribute to the sustainability of BRAC and BNPS, two leading women-focused NGOs in Bangladesh. Through a comparative ...

    • The role of neuromarketing in shaping FMCG brand strategies in Bangladesh: study from a multinational corporation 

      Tarannum, Tasneem; Sultana, Nahin; Ferdous, Sumnoon; Ansari, Anwarul; Rohan, Mahmud Ibne Jalil; Tasnim, Lubaba (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study explores how neuromarketing is integrated into FMCG brand strategies in Bangladesh. Using qualitative interviews with marketing professionals, it examines how neuroscience-based insights are used to understand ...

    • Rainfall trends and flood prediction in Chattogram district: a data-driven approach 

      Chowdhury, Pratya; Bhattacharjee, Ohcitya (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Flooding poses severe socio-economic challenges in Bangladesh, with nearly one-third of the country highly vulnerable to flood-related disasters. Despite its recurring impact, research on flood prediction remains limited. ...

    • Digital Storytelling as the Voice of Women Entrepreneurs 

      Shathi, Farjana Rahman (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Today, many women are starting their own businesses, yet they continue to face significant challenges due to gender norms and limited societal support. This paper explores how women entrepreneurs use digital storytelling ...

    • Edtech for student retention: how ai chatbots drive sustained success in higher education services 

      Korshi, Ruzzatin Shabila; Khan, Tahmid Mobassir; Hossain, Md Ismail; Habib, Md. Mamun; Naiema, Nahida Akhter; Chowdhury, Farzana (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines the long-term impact of AI chatbots on student support and retention in higher education. Through a systematic review of research published between 2020 and 2024, it evaluates how AI chatbots support ...

    • Understanding what influences Gen Z consumers to purchase organic food: evidence from Bangladesh using the theory of consumption values 

      Lamisa, Afra; Tasmia, Moontarin (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study aims to extend the Theory of Consumption Values (TCV) by identifying key factors shaping Generation Z’s purchase intentions toward organic food, incorporating two additional constructs: health concerns and ...

    • Leading Green Transformation with a Green Mindset: Unlocking Green Champions through Organizational Fit 

      Rakin, Sadman Rana; Islam, M. Nazmul; Yousuf, Masuma Binte; Rabiul, Mohammad; Rubel, Basher (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines how green knowledge-oriented leadership (GKOL) influences employee green championing behavior (GCB) in LEED-certified garment organizations in Bangladesh. Based on data collected from 430 supervisory-level ...

    • Big data and ethical consumption: a bibliometric analysis 

      Arman, Saleh Md.; Al Sayeed, Md.Abdullah; Rahman, Mostafizur (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      The objective of this study is to conduct a bibliometric analysis of big data and ethical consumption to identify key trends, topics, and potential research directions. The study employs the PRISMA framework. The results ...

    • Factors influencing profitability in the Bangladeshi commercial banking sector 

      Liza, Farhana Yasmin (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study explores the determinants of the profitability of commercial banks in Bangladesh, an emerging economy. Annual report data from commercial banks covering the period from 2013 to 2024 were used for the analysis. ...

    • Exploring Small Food Businesses for Halal Certification: A Case Study 

      Alam, Md. Mahbub; Islam, Mohammad Mominul (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines the intentions, challenges, and prospects of halal certification among small food enterprises in Bangladesh. Based on a focus group discussion with 25 small business owners in Dhaka, the findings show ...

    • Eco-Mindset at Work: How Green Business Strategy and Green Climate Perception Drive Hotel Employees’ Pro-Environmental Behavior 

      Yousuf, Masuma Binte; Rubel, Mohammad Rabiul Basher; Rakin, Sadman Rana; Islam, M. Nazmul (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      This study examines how green business strategy (GBS) influences pro-environmental behavior (PEB) among hotel employees in Bangladesh, using the Theory of Planned Behavior (TPB). Based on data from 421 frontline hotel ...

    • Paradox of digital adaptation: exploring the antecedents of technostress among female nurses in Bangladesh 

      Kamal, Nabila; Fatama, Mst. Kaniz; Tayeba, Rifa Tashfia; Hasan, Ikramul (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      In the wake of technological advancements, there is growing recognition that digitalizing healthcare can significantly reduce costs, improve efficiency, and promote sustainability. Bangladesh, a South Asian developing ...

    • Analysis of coastal and marine tourism development strategies in Bangladesh to advance community economy 

      Banik, Nabanita (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Bangladesh’s geostrategic location at the apex of the Bay of Bengal has unlocked cross-cutting economic prospects for Coastal and Marine Tourism (CMT), paving the way for local community welfare. This study aims to examine ...

    • Building resilient agribusiness supply chains in Bangladesh: the role of technology in climate-affected zones 

      Shara, Sadia Tasnim; Ibrahim, Hamim; Siam, Nazmul Hossain; Rahaman, Md. Atikur; Ahmmed, Md. Mortuza (School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)
      Agriculture remains important to Bangladesh’s economy but is increasingly affected by climate change, including salinity, flooding, and drought. These challenges disrupt agricultural supply chains, increase post-harvest ...