IUB Academic Repository: Recent submissions
Now showing items 201-220 of 1145
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Algorithmic marketing: what social media platforms shape purchase decisions
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Algorithms are pervasive in today's digital world, including the field of marketing. This paper investigates how algorithmic marketing on social media platforms such as Facebook, Instagram, and similar platforms shapes ... -
Bangladesh: leveraging digital tools for targeted investments
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Urban areas in Bangladesh are grappling with serious sanitation issues due to rapid population growth and insufficient infrastructure. To address these challenges, the Department of Public Health Engineering (DPHE), with ... -
Determinants of bank profitability: a panel data analysis from Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bank profitability is central to financial stability in emerging economies such as Bangladesh, where rising non-performing loans, high leverage, and Basel III liquidity requirements create significant challenges. This study ... -
Household willingness-to-pay for waste emptying and collection services in Bangladeshi municipalities: toward a green urban business model
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Bangladesh's rapid urbanization has exacerbated municipal waste-management challenges, yet few studies examine how household economics shape service uptake. This paper investigates the relationships among household income, ... -
Connecting tourism and economic growth: rethinking Bangladesh through AI-powered sustainable tourism
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Tourism in Bangladesh has significant potential to improve environmental sustainability, promote cultural preservation, and stimulate economic growth. This study examines how artificial intelligence (AI) can transform the ... -
What makes a brand "sustainable" in the eyes of young consumers?
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study develops a conceptual framework to understand how young people perceive sustainability in branding from cultural, symbolic, and trust perspectives. It demonstrates how cultural identification, emotional involvement, ... -
Transition towards sustainable environmental performance of SME sector in Bangladesh through green practices: the mediating role of green innovation
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Recent studies demonstrate growing awareness of environmental concerns among small and medium-sized enterprises (SMEs). This study explores the role of green practices in enhancing the sustainable environmental performance ... -
The impact of the statement of work on the relationship between the 3pl customer and service provider in the manufacturing sector
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The success of outsourcing supply chain operations to Third-Party Logistics (3PL) providers depends heavily on the clarity and precision of the Statement of Work (SoW). Despite the widespread expectation that 3PL partnerships ... -
Bank Service Quality, Customer Loyalty and Satisfaction in Banking Sector of Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The study examines the relationship between customer satisfaction and loyalty with respect to service quality in four types of banks in Bangladesh; State-Owned Commercial Banks (SOCB), Private Commercial Banks (PCB), Islami ... -
Occurrence and Removal Efficiency of Multiple Antibiotic-Resistant Bacteria in Rajshahi’s Water Supply System
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Multiple antibiotic-resistant (MAR) bacteria have recently been detected in Dhaka’s municipal water, prompting concerns about water safety in Bangladesh’s other cities. Rajshahi Water Supply & Sewerage Authority (RWASA) ... -
Bridging the Digital Divide: Infrastructure and Capability Barriers to SME Digital Platform Ecosystem Adoption in Developing Countries
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This research paper examines the digital divide as a significant obstacle that constrains the participation of Small and Medium-sized Enterprises (SMEs) in digital platform ecosystems in emerging economies. Despite recent ... -
Short, mid, and long-term educational reform of primary and secondary education in Bangladesh: leadership capacity building of principals
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The capabilities of school principals are essential for implementing educational reform initiatives. Particularly, ethical leadership capability, technology adaptability, experiential learning orientation, and networking ... -
Adoption of AI-driven personalization in the RMG sector of Bangladesh: a study on industry readiness and its impact
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)This study examines the implementation of AI-driven personalization in Bangladesh’s Ready-Made Garment (RMG) sector, focusing on the industry’s readiness for adoption. It explores how personalization can enhance operational ... -
Generative AI in higher education: examining its influence on student engagement, learning outcomes, and ethical awareness
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The accelerated integration of Artificial Intelligence (AI) into higher education has introduced both transformative opportunities and complex ethical challenges across teaching, learning, and academic governance. This ... -
The Role of Organizational Culture in Shaping Leadership Effectiveness: Evidence from Multinational Corporations
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)In an increasingly globalized corporate environment, leadership effectiveness within multinational corporations (MNCs) is closely shaped by the cultural contexts in which these organizations operate. While previous research ... -
Sustainability trends in green financing for SMEs
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Green financing has emerged as a key tool for promoting sustainability among Small and Medium Enterprises (SMEs), yet many SMEs continue to face challenges in accessing the funds required for sustainable transition. Critical ... -
The Impact of Geopolitical Tensions on Global Supply Chains and Inflation Dynamics
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Geopolitical tensions are increasingly shaping the stability of global supply chains and the dynamics of inflation. Traditional analyses often examine these domains separately, overlooking their recursive interconnections. ... -
The effectiveness of AI in personalized teaching: a review
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)The use of Artificial Intelligence (AI) is no longer limited to improving business operations and achieving greater efficiency. With the recent release of GPT-5, information and learning resources have become easier to ... -
Different types of expenses and their effects on profitability enhancement: empirical evidence from food and allied industries of Bangladesh
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Due to their fragile financial structure and highly competitive market conditions, the food and allied industries require effective cost-control strategies. In this context, this study aims to investigate the operational ... -
The role of AI in transforming consumer behavior
(School of Business and Entrepreneurship, Independent University, Bangladesh (IUB), 2025-11)Artificial intelligence (AI) continues to have a growing presence in consumer-centric industries and is transforming the way people interact with brands and make purchasing decisions. From personalizing recommendations to ...
