Big data and ethical consumption: a bibliometric analysis

Abstract

The objective of this study is to conduct a bibliometric analysis of big data and ethical consumption to identify key trends, topics, and potential research directions. The study employs the PRISMA framework. The results demonstrate that big data significantly influences ethical consumption by providing deeper insights into consumers’ ethical preferences and behaviors. The study also identifies important trends, including the growing integration of advanced analytics and artificial intelligence to understand and promote ethical consumer behavior across various sectors. Furthermore, it highlights the significant role of digital platforms in encouraging ethical consumption and emphasizes the need to address privacy concerns associated with the use of big data. This research contributes to a better understanding of how big data can support sustainable development goals and provides a foundation for future research on ethical consumer behavior.