Sustainable Practices: The Role of Eco-Friendly Décor in Shaping Consumer Perceptions at Events

Abstract

This study explores how sustainable décor and the use of eco-friendly materials—such as bamboo, jute, clay, and biodegradable products—affect consumer perception and behavior in the southern part of Bangladesh. As environmental concerns become increasingly significant, event organizers in this region are gradually adopting green practices. However, limited research exists on how local consumers perceive these initiatives and how they influence factors such as consumer satisfaction, brand trust, and future purchase intentions. This research examines the types of sustainable materials used in events across the southern region, the extent of consumer awareness regarding eco-friendly practices, and the impact of these elements on consumer behavior. A quantitative research approach, supported by surveys, interviews, and focus group discussions, was employed to uncover trends, correlations, and potential cause-and-effect relationships. Findings reveal that younger, well-educated consumers are more receptive to sustainable décor, yet cultural traditions and economic limitations hinder broader acceptance. While eco-friendly practices enhance satisfaction and trust among environmentally conscious consumers, concerns about the durability, prestige, and aesthetic appeal of green materials present ongoing challenges. The study recommends enhancing public awareness through education, incorporating regional cultural elements into sustainable event planning, and improving waste management. This research offers valuable insights for event professionals in the southern part of Bangladesh seeking to align sustainable operations with consumer expectations and promote long-term environmental sustainability within the local event industry.