Can green business practices be the source of competitive advantage for LEED-certified Bangladeshi RMG companies?

Abstract

Companies across industries seek competitive advantages in many ways. Gaining a competitive advantage through green resources and capabilities, especially for readymade garment (RMG) companies in major sourcing destinations worldwide, is the new competitive frontier and a means of staying relevant in the intensely competitive fast-fashion industry. The primary objective of this qualitative study is to investigate the relationship between green business practices in RMG factories and their competitive advantage in international markets. It aims to reveal how the green movement, climate change, and sustainability concerns shape the competitive dynamics of the fast-fashion industry. A well-structured thematic analysis is conducted to extract insight from the qualitative secondary data. Major findings emphasize the importance of acquiring green resources and capabilities for RMG companies to remain competitive in the rapidly evolving fast fashion industry