| dc.description.abstract | As environmental issues gain prominence, event organizers in Bangladesh are progressively implementing sustainable procedures. This study examines the impact of sustainable décor and eco-:friendly materials-such as bamboo, jute, clay, and biodegradable production consumer perception and behavior in southern Bangladesh. Nevertheless, there is a paucity of research regarding local consumers' perceptions of these programs and the impact of sustainable practices on consumer happiness, brand trust, and future purchase intentions. This study investigates the categories of sustainable materials utilized at events in the southern region, the level of consumer awareness of eco-:friendly activities, and the influence of these factors on customer behavior. Quantitative research methodologies, utilizing surveys, interviews, and focus group discussions, was implemented to identify trends, correlations, and possible causal linkages. Research indicates that younger, educated customers exhibit greater receptivity to sustainable decor; nonetheless, cultural traditions and budgetary constraints impede wider acceptance. Although sustainable methods increase happiness and trust among environmentally aware consumers, issues about the durability, prestige, and aesthetic qualities of eco-friendly materials continue to pose obstacles. The study advocates for augmenting public awareness via education, integrating regional cultural components into sustainable event planning, and refining waste management practices. This study provides essential insights for event professionals in southern Bangladesh aiming to synchronize sustainable practices with customer expectations and foster long-term environmental sustainability in the local event sector. | en_US |
