Browsing Volume: 14, No: 2, December-2025 by Title

Now showing items 1-6 of 6

    • Does branding drive sustainability? Insights from small food enterprises in Bangladesh 

      Alam, M Sayeed; Biswas, Kohinoor; Sarni, Ahmad Asif (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      This study looks at how branding helps both small and heritage food businesses in Bangladesh in the long term. This study uses five case studies, one from a century-old restaurant to a fast-growing burger chain of the ...

    • Emotional intelligence and climate-conscious decision making in corporate management 

      Sagor, Md. Obidul Huq; Ali, Nahid Sumaiya; Rashid, Md. Mamunur (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      The proposed research provides an essential contribution to the literature on sustainable business by empirically examining the application of Emotional Intelligence (EI) to improve climate-conscious decision-making (CCDM) ...

    • Influential factors of consumer buying behavior towards branded products: evidence from Dhaka 

      Tamanna, Tabassum (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      This study examines the relationship between key determinant factors and consumers' purchasing intentions toward mobile phones by analyzing their buying behavior. The findings are based on a cross-sectional, quantitative ...

    • Predicting on-time delivery: Bangladesh e-commerce 

      Rahman, Md. Sohanur; Ray, Shumon Kumar (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      Timely order fulfillment is a critical determinant of customer satisfaction and operational efficiency in e-commerce logistics, particularly in emerging economies such as Bangladesh. This study examines on-time delivery ...

    • Sustainable practices: the role of eco-friendly decor in shaping consumer perceptions at events 

      Zohora, Fatema Tuz; Akter, Jarin; Begum, Razia (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      As environmental issues gain prominence, event organizers in Bangladesh are progressively implementing sustainable procedures. This study examines the impact of sustainable décor and eco-:friendly materials-such as bamboo, ...

    • What makes a brand "sustainable" in the eyes of young consumers? 

      Kabir, Barsat (School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)
      The paper presents a conceptual. framework for understanding how youths view sustainability in branding on cultural, symbolic, and trust-based grounds. This study shows that cultural identification, emotional engagement, ...