Dept. of Marketing
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Recent Submissions
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The changing marketing policy of the Seacotex Limited to cope up with the world economic recession
(Independent University, Bangladesh., 2012-05)Seacotex Ltd. is one of the leading first generation garments in Bangladesh. It is a private commercial garments which is fully owned Mr. Nasir uddin . At present Seacotex Ltd. has been carrying on business through its 3 ... -
Adoption of Telemedicine Services during COVID-19: An Application of Extended Protection Motivation Theory (PMT).
(2023-01)The present study aims at exploring the factors influencing patients to adopt telemedicine services during the COVID-19 pandemic. The constructs of protection motivation theory (PMT) along with perceived patient empathy ... -
An Assessment of Green Messages on the Audience of Dhaka City
(2011-01)Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer ... -
Repeat Purchase Intention of Supermarket Consumers
(Independent University, Bangladesh, 2010-01)The purpose of this paper is to examine the relationship between repeat purchase intention and brand preference, satisfaction with the retailer and trust in the retailer. Several hypotheses are extracted from the research ... -
The Analysis of Customer Loyalty in Bangladeshi Mobile Phone Operator Industry
(2010-09)The purpose of this paper is to examine the relationship between switching cost, corporate image, trust and customer loyalty. Several hypotheses are extracted from the research framework and are tested using regression and ... -
Moral conduct and its impact on employees’ job satisfaction
(Independent University, Bangladesh, 2013-01)The purpose of this paper is to examine the relationship between top management support for moral conduct and association between moral conduct and occupational achievement on the one hand and job satisfaction on the other. ... -
Analyzing factors that affect green purchase behavior: From the context of Bangladeshi consumer
(2016-10)Across the globe acceptance of green products are increasing. This study tries to investigate the scenario from the context of Bangladesh. It focuses on the factors affecting consumers’ attitude and their buying behavior. ... -
KNOWLEDGE OF TRAVEL PRECEDES INTENTION: A STUDY BASED ON THE LOCAL TOURISM INDUSTRY IN BANGLADESH IN COVID-19 PANDEMIC
(Independent University, Bangladesh-School of Business, 2020-01)Economic activities of all types have been severely affected by COVID-19 virus in all over the world. In Bangladesh, compared with other business sector, tourism sector became damaged more rigorously. This study focuses ... -
Perceived consumer effectiveness (PCE), eco-knowledge (EK) and green purchase behavior (GPB): A study on environment friendly and energy efficient electronic products market.
(Inderscience, 2023-04-01)This study intends to examine the green purchase behaviour of environment friendly and energy efficient electronic products market. Along with PCE and EK, the theory of consumption values is applied in this study. Data ... -
Predicting students’ intention to continue business courses on online platforms during the Covid-19: An extended expectation confirmation theory
(Elsevier, 2022-09-01)The objective of this study was to analyze the intention of a University's business department students to continue their studies on e-learning platforms during the ongoing COVID-19 pandemic. To this end, a questionnaire ... -
Startups’ Potential: Local investors not yet convinced
(The Financial Express, 2022-06-02)
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