The changing marketing policy of the Seacotex Limited to cope up with the world economic recession

Abstract

Seacotex Ltd. is one of the leading first generation garments in Bangladesh. It is a private commercial garments which is fully owned Mr. Nasir uddin . At present Seacotex Ltd. has been carrying on business through its 3 branches and maintaining business relationship through agroni banks in 15 countries of the world. Becoming highest profitable garments through utmost level of customer satisfaction is the goal of Seacotex Ltd. Seacotex Ltd runs its business through management system. Seacotex basically a 100 % export oriented knit composite unit. Major products of Seacotex is knit shirts, blouses, trousers, skirts, shorts, jackets, sweaters, sports wears and many more casual and fashion items. In addition to meet various needs of individual partner it offers wide range of facilities. The process start with the L/C opening of the buyer. After collecting detail information worker prepare product as proposal and send to port to reach buyer’s destination. Amount of total product disbursement of Seacotex Ltd. is increasing year by year. It has continuously increased with moderate growth rate. The profit in this industry varies between 5 to 20%. The RMG units with highly skilled embroidery fetch more profit. Most of the manufacturers and exporters get only the duty draw back which is 6% of the selling price of the products. The big export houses, buying houses get good profits varying from 20 to 30%. However, due to stringent competition in the international/national market, the sales of the final products has become difficult. The Object of the research is to analysis the seation and know about the marketing policy of the seacotex limited. The primary data was collected from different employee of the seacotex. The secondary information was collected from various sources like related articles, book reports, statistics from various departments, associations, Internet sources etc. Informal interviews were also conducted with enlightened and experienced employee.