Factors affecting selection of B-schools in Chhatisgarh, India

Abstract

In India presently the Business Schools are facing tough time due to cut-throat competition and to remain in the competitive market the Business Schools must provide superior value to the students. The management education institutions need to anticipate and react to student’s needs, want and their choice factor in selecting B-Schools. Considering all the challenges that management education institutions are faced with, it is evident that B-schools need to focus increasingly on marketing techniques used by profit organizations. The basic purpose of education is to produce an able and competent cadre of individuals who can become, at later years, an effective human resource for nation’s growth. Although education brings behaviour changes in individuals but the benefits of education are multidimensional, which particularly serve the broader national interests. Today the expectations of the students and their parents are too high while selecting the B-Schools. Therefore, the objective of this paper is to explore the institution factors that influence students’ decision in selecting B-school in Chhatisgarh a state in India. A structured questionnaire was designed to collect the data. A sample of 2oo students were collected from the cities of Chhatisgarh. Factor Analysis Techniques has been used to extract the factors. It was found that the main factors which affect the student’s decision are extracurricular/students activities, faculty, placementindustry-institute, University results, facilities and financial aids, location and word of alumni.