IUB Academic Repository: Recent submissions
Now showing items 261-280 of 1145
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What makes a brand "sustainable" in the eyes of young consumers?
(School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)The paper presents a conceptual. framework for understanding how youths view sustainability in branding on cultural, symbolic, and trust-based grounds. This study shows that cultural identification, emotional engagement, ... -
Sustainable practices: the role of eco-friendly decor in shaping consumer perceptions at events
(School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)As environmental issues gain prominence, event organizers in Bangladesh are progressively implementing sustainable procedures. This study examines the impact of sustainable décor and eco-:friendly materials-such as bamboo, ... -
Influential factors of consumer buying behavior towards branded products: evidence from Dhaka
(School of Business and Entrepreneurship, Independent University, Bangladesh, 2025-06)This study examines the relationship between key determinant factors and consumers' purchasing intentions toward mobile phones by analyzing their buying behavior. The findings are based on a cross-sectional, quantitative ... -
10 IUB students selected for prestigious Millennium Fellowship
(The Financial Express, 2024-08-22) -
10 IUB students selected for Millennium Fellowship
(New Age, 2024-08-24) -
10 IUB students selected for prestigious Millennium Fellowship
(The Daily Star, 2024-08-22) -
Dr Raju appointed member of the newly formed Bangladesh film certification board
(The Business Standard, 2024-09-24) -
Prof Dr Raju appointed member of newly formed Bangladesh Film Certification Board
(The Financial Express, 2024-09-25) -
Prof. Dr Raju appointed member of the newly formed Bangladesh Film Certification Board
(The Daily Star, 2024-09-26) -
IUB student Siam starts year-long research exchange programe in Japan
(Bdnews24.com, 2024-09-14) -
Dr Md Shanawez Hossain selected for US govt’s Int’l Visitor Leadership Program
(The Business Standard, 2024-09-17) -
Dr Md Shanawez Hossain selected for US govt’s Int’l Visitor Leadership Program
(Dhaka Tribune, 2024-09-17) -
IUB holds freshers' orientation for Autumn 2024
(The Financial Express, 2024-10-01) -
IUB holds orientation program for Autumn 2024 students
(Dhaka Tribune, 2024-09-29) -
IUB holds freshers’ orientation for Autumn 2024
(New Age, 2024-09-29) -
IUB Student Joins Prestigious CERN Programme
(The Business Standard, 2024-09-05) -
IUB Physics student James participates in prestigious CERN internship in Geneva
(Dhaka Tribune, 2024-09-06) -
Amit, Justin secure victory in Collegiate Chess League
(New Age, 2024-09-02) -
Amit and Justin secure victory in Collegiate Chess League
(The Financial Express, 2024-09-02) -
IUB and PwC sign landmark contract for digital transformation
(Dhaka Tribune, 2024-07-12)
