A CO-RELATIONAL STUDY AMONG SATISFACTION, VALUE, TRUST AND CUSTOMER LOYALTY IN THE CONTEXT OF FINLAY TEA.

Abstract

Urban romance stories in the Bengal region would definitely be incomplete without the mention of the endless cups of tea. Not just love; tea drinking has become so deeply ingrained in the culture here, that life without it would simply be unimaginable. From the heated political debates between complete strangers at a tong shop, as they imbibe milky sweet versions of the beverage, to teenagers ‘chilling’ at the cafes with a glass of some designer tea drink, tea is intricately woven into the fabric of daily life here. Since the establishment of the first tea estate in Chittagong in 1840, this beverage has become something of a national phenomenon, with the demand for tea rising by 3.5% per year as opposed to an increase in rate of production at 1% per year. Tea industry is a big and important part of our countries economic sector. Finlay is counted as one of the leading company.