A RELATIONAL STUDY ON THE BANKS OVERALL SERVICE QUALITY, OVERALL PRODUCT QUALITY, CORPORATE SOCIAL PERFORMANCE, AND BANK REPUTATION IN CONTEXT OF JAMUNA BANK LTD, BANGLADESH

Abstract

This research plans to investigate the affect of Jamuna banks overall service quality, overall product Quality, and corporate social performance on bank reputation within the context of Bangladesh. It is a study designed to measure the co relational relationships among banks overall service quality, overall product quality, corporate social performance and bank reputation. Here, banks overall service quality, overall product quality, and corporate social performance are considered as the independent variables and bank reputation is considered as dependent variable. The survey yielded a total of 80 complete usable questionnaires will be given to clients and employees of 10 well established branches of Jamuna bank of Bangladesh. SPSS version 13 software will be employed in this study for data analysis. Correlation analysis and stepwise regression were performed to assess the hypothesis. The correlation analysis revealed concise support to prove almost all the hypothesis but the stepwise regression provided partial support to the hypothesis. After successfully analyzed the gathered information, it could be stated that all the measured independent variables (i.e., overall service quality, overall product quality, and corporate social) statistically and significantly correlated with bank reputation.