Factors Affecting internal Branding on Private Service Holders in Bangladesh

Abstract

Internal branding is a crucial factor to ensure that employees are adequately motivated to play an effective role in revenge generation. A strong internal branding effort strengthens the company's effort and gives employees the opportunity to communicate effectively to the market on an ongoing basis. Gradually through this process employees become brand champions as internal branding is the best way to help employees to make a powerful emotional connection to the products and services. This study has made an attempt to investigate the relationship between role clarity of the employees , socialization of the employees and employee satisfaction with internal branding as a dependent variable. the findings of the study revealed that there is significant relationship between internal branding and employee involvement related variables.