Dulal Brothers Ltd. (DBL) group: Going global

Abstract

This case study examines the international expansion strategy of Dulal Brothers Ltd. (DBL) Group, a leading Bangladeshi garment manufacturer, through its investment in Ethiopia. Using Dunning’s Eclectic Paradigm as the analytical framework, the study explores the ownership, internalization, and location advantages influencing DBL’s foreign direct investment decision. Ethiopia offers strategic benefits including low labor costs, tax incentives, duty-free market access, and government support under AGOA and EBA schemes. However, challenges such as unskilled labor, political instability, weak infrastructure, and profit repatriation remain significant. The study highlights the opportunities and constraints faced by Bangladeshi firms pursuing global expansion through outward foreign direct investment.