Advance Working Report on Customer Satisfaction of NCC Bank Ltd In Context of Private Commercial Bank

Abstract

Satisfying customers are the only way to stay competitive in today's marketplace. The balancing act between what customers want and what the company can provide must be optimized in order to maximize company’s long-term profits. NCC bank has done numerous researches to understand the level of customer satisfaction. They are already in a good position in the customers mind but understanding the customer’s satisfaction level, will help the company to exceed the present level of customer satisfaction. However, no such research has been done to understand the level of customer satisfaction level of NCC bank. This study investigates the level of customer satisfaction of internet banking. On assessing the level of customer satisfaction, what marketing tools, like promotional efforts and other marketing efforts, are necessary to improve the customer satisfaction level will be given as recommendation by the researcher. This study is based on primary data, as no such previous research has been done to understand the level of customer satisfaction of NCC bank. It is a kind of research and information was gathering by questionnaire survey. The researcher covered the Geographical base of Dhaka city. Upon completion of the research analysis, the researchers understood the level of Customer satisfaction of the customers. All respondents were moderately satisfied with the Bank services. But one service is very poor which internet banking. Researcher also found that all customers are moderately satisfied. So they should try to develop their other service