https://ar.iub.edu.bd/handle/11348/1368 Thu, 10 Sep 2026 23:04:19 GMT 2026-09-10T23:04:19Z https://ar.iub.edu.bd/handle/11348/1374 Emotional intelligence and climate-conscious decision making in corporate management Sagor, Md. Obidul Huq; Ali, Nahid Sumaiya; Rashid, Md. Mamunur The proposed research provides an essential contribution to the literature on sustainable business by empirically examining the application of Emotional Intelligence (EI) to improve climate-conscious decision-making (CCDM) in corporate management. As companies increasingly struggle to embrace the idea of Environmental, Social, and Governance (ESG) they are receiving increased pressure, but a consistent implementation gap is present between what companies can theoretically consider solely through the prism of rational decision-making and what happens in practice in ways that are associated by some with a lack of emotion and ethical complexity in sustainability transitions. Based on the framework by Goleman, the research hypothesizes that the EI competencies of leaders, such as self-awareness, empathy, self-regulation, and social skills, play a critical role in helping a leader cope with these human-based challenges. A quantitative, cross-sectional design was used, and data were collected through structured questionnaires administered to 76 managers across industries such as manufacturing, technology, finance, and energy. The EI was measured using a 12-item scale and a novel 7-item scale measured CCDM behaviors, including environmental integration, stakeholder engagement, long-term perspective, and implementation efficacy. Correlation and multiple regression analyses showed a significant positive correlation between overall EI and CCDM, accounting for 62% of the variance. Empathy was the most powerful, followed by self-awareness and social skills. The results indicate that EI provides the managers with the mental agility, ethical boldness, and relationship strength to lead substantive climate action, overcome stakeholder resistance, and entrench sustainability into the fundamental strategy. The paper adds a new theoretical connection between EI and climate leadership and provides viable imperatives for incorporating EI development into corporate sustainability training and leadership development programs that are requisite for the low-carbon future. Sun, 01 Jun 2025 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/1374 2025-06-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1373 Predicting on-time delivery: Bangladesh e-commerce Rahman, Md. Sohanur; Ray, Shumon Kumar Timely order fulfillment is a critical determinant of customer satisfaction and operational efficiency in e-commerce logistics, particularly in emerging economies such as Bangladesh. This study examines on-time delivery performance using Daraz import shipment data, representing one of the largest cross-border e-commerce logistics operations in the country. The research develops a machine learning-based predictive framework to identify operational and customer-related factors contributing to delivery delays. Supervised classification models, including tree-based algorithms, are applied to a large shipment dataset encompassing warehouse allocation, shipment mode, product characteristics, customer interactions, and promotional attributes. Model performance is assessed using standard classification metrics to ensure robustness and reliability. The results reveal that shipment mode, product weight, warehouse block, customer care calls, and discount levels significantly influence delivery timeliness. The findings provide actionable insights for e-commerce platforms and logistics managers, offering data-driven recommendations to improve import shipment reliability and enhance last-mile delivery performance in Bangladesh. Sun, 01 Jun 2025 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/1373 2025-06-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1372 Does branding drive sustainability? Insights from small food enterprises in Bangladesh Alam, M Sayeed; Biswas, Kohinoor; Sarni, Ahmad Asif This study looks at how branding helps both small and heritage food businesses in Bangladesh in the long term. This study uses five case studies, one from a century-old restaurant to a fast-growing burger chain of the present. It shows how owners, often without formal training, built strong brand identities through authenticity and consistency, while focusing on customers. Despite having limited resources, these businesses created trusted brands, attracting loyal customers and, in some cases, expanding across regions. The cases demonstrate that sustainability is not only about profit but also about longevity, employment, and the preservation of heritage. By linking branding with sustainability, the study offers new insight. It shows how small businesses in developing economies can thrive across generations. The findings also challenge the idea that branding is only for large firms. It shows that small enterprises can achieve success and growth through simple and effective branding practices. Sun, 01 Jun 2025 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/1372 2025-06-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/1371 What makes a brand "sustainable" in the eyes of young consumers? Kabir, Barsat The paper presents a conceptual. framework for understanding how youths view sustainability in branding on cultural, symbolic, and trust-based grounds. This study shows that cultural identification, emotional engagement, and authenticity influence young customers' perceptions of sustainable businesses, unlike traditional financial and marketing papers that rely on behavioral and rational considerations. The study draws on qualitative insights to interpret a series of theoretical propositions grounded in Consumer Culture Theory, Signaling Theory, Brand Authenticity, and Symbolic Interactionism. This. framework indicates that sustainability perceptions are shaped by cultural norms and symbolic interpretations, while perceived credibility and authenticity foster trust and sustained consumer engagement. Theoretical and practical contributions expand the scope of existing knowledge of branding and consumer behavior and offer suggestions to institutions, marketers, and legislators seeking to design long-term strategies popular with young people. Sun, 01 Jun 2025 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/1371 2025-06-01T00:00:00Z