Browsing Dept. Human Resource Management by Subject "British American Tobacco Bangladesh"

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The Value Chain Analysis of Benson & Hedges of British American Tobacco Bangladesh (BATB).

Hossain, Iftakher; Rahman, Md. Rajib (Independent University, Bangladesh, 2012-04)

To gain market share and keep customers loyal in today’s competitive world, it is important to find out and understand the factors affecting value chain strategy. The balancing act between what value want and what the ...