| dc.description.abstract | Merchandising department is the star of the department among all the working
departments in the Export concern, because it is the only department having maximum
control over the departments and total responsible for profit and loss of the company.
After LPG (Liberalization, Privatization & Globalization) the business gets more
important and now merchandising is on its hot seats. So, it is necessary to understand
the day to day happenings of the star department. In the field of marketing and services,
Merchandiser is at a position of utmost importance, He is the person who co-ordinates
with various departments for a uniform business. It denotes all the planned activities to
execute and dispatch the merchandise on time, taking into consideration of the 4 Rs to
replenish the customer. Right Quantity, Right Quality, Right Cost and Right Time is what
they have to deal with.
FGS Knitwear Limited is engaged in processing raw fabric to finished products and
exports these products to different countries. Its factory is situated in Savar, Dhaka and
head office is in Uttara Model Town. I worked in the factory and paid occasional visits to
the head office in order to cope up with the production process. I worked with almost
all the departments; especially in Accounts and Finance Department, Marketing
Department, Import and Export Department and Merchandising Department
The research was structured on a number of objectives. Research starts with an
overview of the merchandising department of FGS Knitwear Limited. After the global
financial crisis, customer’s perception has become as a most important and sensitive
issue of companies. It is of course not just important for garments. It is something that
needs to be addressed in relation to all companies.
This report is done because there was no research found on merchandising on individual
garment specifically FGS Knitwear Limited. This paper will aim to find out that whether
the perception of customer differ towards price of a product and advertising and
promotion and whether any variability in salary affects the merchandising performance.
The significance of this study is that now a particular research gap will be filled up and it
will indicate if any further related research is needed or not. I have tried my best to
complete this research but there are some limitations. I expect that those unintentional
mistakes should be overlooked. | UTF-8 |
