https://ar.iub.edu.bd/handle/11348/813 Wed, 15 Apr 2026 22:33:56 GMT 2026-04-15T22:33:56Z https://ar.iub.edu.bd/handle/11348/902 The changing marketing policy of the Seacotex Limited to cope up with the world economic recession Mahmud Imam, Khaled; Jahangir, Dr. Nadim Seacotex Ltd. is one of the leading first generation garments in Bangladesh. It is a private commercial garments which is fully owned Mr. Nasir uddin . At present Seacotex Ltd. has been carrying on business through its 3 branches and maintaining business relationship through agroni banks in 15 countries of the world. Becoming highest profitable garments through utmost level of customer satisfaction is the goal of Seacotex Ltd. Seacotex Ltd runs its business through management system. Seacotex basically a 100 % export oriented knit composite unit. Major products of Seacotex is knit shirts, blouses, trousers, skirts, shorts, jackets, sweaters, sports wears and many more casual and fashion items. In addition to meet various needs of individual partner it offers wide range of facilities. The process start with the L/C opening of the buyer. After collecting detail information worker prepare product as proposal and send to port to reach buyer’s destination. Amount of total product disbursement of Seacotex Ltd. is increasing year by year. It has continuously increased with moderate growth rate. The profit in this industry varies between 5 to 20%. The RMG units with highly skilled embroidery fetch more profit. Most of the manufacturers and exporters get only the duty draw back which is 6% of the selling price of the products. The big export houses, buying houses get good profits varying from 20 to 30%. However, due to stringent competition in the international/national market, the sales of the final products has become difficult. The Object of the research is to analysis the seation and know about the marketing policy of the seacotex limited. The primary data was collected from different employee of the seacotex. The secondary information was collected from various sources like related articles, book reports, statistics from various departments, associations, Internet sources etc. Informal interviews were also conducted with enlightened and experienced employee. Tue, 01 May 2012 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/902 2012-05-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/871 Adoption of Telemedicine Services during COVID-19: An Application of Extended Protection Motivation Theory (PMT). Rana Sohel, S M; Iqbal, MM; Islam, S; Anhar, S M; Khan, A R The present study aims at exploring the factors influencing patients to adopt telemedicine services during the COVID-19 pandemic. The constructs of protection motivation theory (PMT) along with perceived patient empathy and perceived desirability (PD) have been used to investigate the telemedicine adoption behaviour. Data have been collected through a structured questionnaire survey from the people who used telemedicine services during the COVID-19 outbreak. Judgemental sampling is applied for selecting the respondents. Smart PLS software 2.0M3 has been used for analysing the data with partial least square structural equation modelling technique. The statistical findings reveal that perceived severity (PS) is the most important factor influencing the adoption of telemedicine services (ATS) during COVID-19 followed by perceived patient empathy (PPE), perceived vulnerability (PV) and self-efficacy (SE). The mediating effect test findings reveal that there exists partial mediation of PD in the relationship between PS and ATS; SE and ATS; and PPE and ATS. The implications of the findings are discussed in the last section of the paper. Sun, 01 Jan 2023 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/871 2023-01-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/870 A Descriptive Study of the Australian Breakfast Cereal Market Hassan, R.; Islam, M.S.; Khondaker, S.K. Fri, 01 Jan 2010 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/870 2010-01-01T00:00:00Z https://ar.iub.edu.bd/handle/11348/869 An Assessment of Green Messages on the Audience of Dhaka City Islam, M.S.; Hossain, M.M.; Hassan, R. Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer involvement on consumer responses to various messages. This research represents a robust study conducted on the impact of messages pertaining to a greener environment on the population of Dhaka City. A structured questionnaire was sent out to 400 respondents within the periphery of Dhaka City. It has been observed that the dependent variable, consumer attitude towards green messages is related to the different appeals of the messages that they are exposed. In addition, it has also been found that consumers attitude towards green messages is influenced by their degree of involvement pertaining to various environmental issues. Sat, 01 Jan 2011 00:00:00 GMT https://ar.iub.edu.bd/handle/11348/869 2011-01-01T00:00:00Z