https://ar.iub.edu.bd/handle/11348/814 2026-04-15T22:34:43Z 2026-04-15T22:34:43Z Rana Sohel, S M Iqbal, MM Islam, S Anhar, S M Khan, A R https://ar.iub.edu.bd/handle/11348/871 2023-12-05T18:45:11Z 2023-01-01T00:00:00Z

Adoption of Telemedicine Services during COVID-19: An Application of Extended Protection Motivation Theory (PMT). Rana Sohel, S M; Iqbal, MM; Islam, S; Anhar, S M; Khan, A R The present study aims at exploring the factors influencing patients to adopt telemedicine services during the COVID-19 pandemic. The constructs of protection motivation theory (PMT) along with perceived patient empathy and perceived desirability (PD) have been used to investigate the telemedicine adoption behaviour. Data have been collected through a structured questionnaire survey from the people who used telemedicine services during the COVID-19 outbreak. Judgemental sampling is applied for selecting the respondents. Smart PLS software 2.0M3 has been used for analysing the data with partial least square structural equation modelling technique. The statistical findings reveal that perceived severity (PS) is the most important factor influencing the adoption of telemedicine services (ATS) during COVID-19 followed by perceived patient empathy (PPE), perceived vulnerability (PV) and self-efficacy (SE). The mediating effect test findings reveal that there exists partial mediation of PD in the relationship between PS and ATS; SE and ATS; and PPE and ATS. The implications of the findings are discussed in the last section of the paper.

2023-01-01T00:00:00Z Hassan, R. Islam, M.S. Khondaker, S.K. https://ar.iub.edu.bd/handle/11348/870 2023-12-05T18:45:11Z 2010-01-01T00:00:00Z

A Descriptive Study of the Australian Breakfast Cereal Market Hassan, R.; Islam, M.S.; Khondaker, S.K.

2010-01-01T00:00:00Z Islam, M.S. Hossain, M.M. Hassan, R. https://ar.iub.edu.bd/handle/11348/869 2023-12-05T18:45:11Z 2011-01-01T00:00:00Z

An Assessment of Green Messages on the Audience of Dhaka City Islam, M.S.; Hossain, M.M.; Hassan, R. Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer involvement on consumer responses to various messages. This research represents a robust study conducted on the impact of messages pertaining to a greener environment on the population of Dhaka City. A structured questionnaire was sent out to 400 respondents within the periphery of Dhaka City. It has been observed that the dependent variable, consumer attitude towards green messages is related to the different appeals of the messages that they are exposed. In addition, it has also been found that consumers attitude towards green messages is influenced by their degree of involvement pertaining to various environmental issues.

2011-01-01T00:00:00Z Islam, M.S. Hassan, R. https://ar.iub.edu.bd/handle/11348/868 2023-12-05T18:45:11Z 2010-01-01T00:00:00Z

Repeat Purchase Intention of Supermarket Consumers Islam, M.S.; Hassan, R. The purpose of this paper is to examine the relationship between repeat purchase intention and brand preference, satisfaction with the retailer and trust in the retailer. Several hypotheses are extracted from the research framework and are tested using regression and correlation analysis. A sample of 145 respondents was used and convenience sampling method was conducted. The research finds that although all the independent variables, brand preference, satisfaction with the retailer, and trust in the retailer have certain degree of relationship with the dependent variable, repeat purchase intention, only trust in the retailer has the strongest relationship with repeat purchase intention. The findings suggests that mangers of these retail stores should put more focus of building brand preference and satisfaction in order to make the consumer purchase from these stores repeatedly.

2010-01-01T00:00:00Z